Breach Intelligence Report 22 Apr 2025

Accounts at Risk. The KidsCreations Breach Exposed 39,425 Records.

HEROIC
HEROIC Threat Intelligence Team
Email Address Phone Number Password Hash First Name Last Ip Salt
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Records Exposed 39,425
Source Type Database
Origin Darkweb
Password Type MD5(Salt)

HEROIC analysts recieved intelligence on the KidsCreations breach, identifying it as a database exposure that occured in June 2021. The breach compromised 39,425 records containing customer data from this US-based e-commerce platform. Exposed information included email addresses, phone numbers, password hashes, full names, IP addresses, and salts, leaving thousands of shoppers vulnerable to ongoing account and identity risks.


Why Hashed Passwords and Personal Data Together Are Especially Dangerous

When attackers obtain MD5-hashed passwords paired with salts, names, and email addresses, they can mount targeted cracking campaigns that are partcularly effective. Modern GPU-based cracking tools can process billions of MD5 hashes per second, meaning these password hashes offer little real protection. Once cracked, attackers have verified credentials tied to real identities.


What Was Exposed in the KidsCreations Breach

  • Email Address
  • Phone Number
  • Password Hash
  • First Name
  • Last Name
  • IP Address
  • Salt

Why the KidsCreations Database Breach Still Matters Today

Data from 2021 does not expire. Credential stuffing attacks, account takeover attempts, and identity theft schemes all rely on exactly this kind of accessable breach data. Attackers combine email addresses, real names, and cracked passwords to assault accounts across banking, retail, and social platforms. Financial fraud and phishing campaigns targeting affected individuals remain a serious, ongoing risk.


How a Database Breach Works

A database breach occurs when an attacker gains unauthorized access to a backend database, often through SQL injection, misconfigured server settings, or compromised admin credentials. Once inside, the attacker can export entire tables of user records in minutes. The data is then typically sold on dark web forums or bundled into breach compilation datasets that circulate for years.


Check If Your Data Was Exposed

HEROIC's free breach scanner searches across more than 400 billion records, including the KidsCreations breach, to tell you exactly what personal information of yours is circulating on the dark web. Run a free scan now to find out if your email address, passwords, or personal details were exposed.

Breach Breakdown

Domain N/A
Leaked Data Email Address, Phone Number, Password Hash, First Name, Last Name, IP Address, Salt
Password Types MD5(Salt)
Date Leaked 22 Apr 2025
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Private & Secure No Account Needed 3,538 scanned today
Breach Rank #6,341 by affected users
Impact Score
2
sensitivity + scale + recency
Est. Financial Impact $285.3K fraud, phishing & misuse risk
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Your Personal Information is Exposed

We found your data exposed in multiple breaches. This includes:

  • Email addresses
  • Passwords
  • Phone numbers
  • Financial information
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Identity Theft Risk Score

Risk Score: 8.7/10 - Critical

Data Exposure Analysis

Passwords Critical
Financial High
Personal Medium
Social High
Security Critical

Breach Timeline Analysis

March 2024 Multiple credentials exposed in recent data breach
January 2024 Password found in dark web marketplace
December 2023 Personal information leaked in major security incident

Security Recommendations

High Priority
Password Security

Critical: Change compromised passwords immediately and enable 2FA on all accounts

Important
Financial Protection

Monitor credit reports and set up fraud alerts with major credit bureaus

Recommended
Identity Protection

Enable advanced identity monitoring and dark web surveillance