The MyChoice Breach Quietly Put 6,197 Records on the Dark Web

HEROIC's security researchers discovered a data breach involving MyChoice on April 30, 2024. MyChoice is a UK-based online retailer specializing in home appliances and household goods. The breach exposed 6,197 customer records, including email addresses, phone numbers, and full names. The data was published on a Telegram channel, where cybercriminals can freely download and exploit it.

Why the MyChoice Breach Is Dangerous

What Was Exposed in the MyChoice Data Breach

• Email addresses
• Phone numbers
• First and last names

Why This MyChoice Data Puts You at Risk

Although no passwords were included in this breach, the exposed data is still highly valuable to cybercriminals. A combination of full names, email addresses, and phone numbers is enough to launch convincing phishing emails, SMS scams (smishing), and social engineering attacks. Threat actors can cross-reference this data with other breaches to build detailed profiles of victims, increasing the risk of identity fraud and account takeovers on other platforms.

How Database Breaches Work

Database breaches occur when attackers exploit vulnerabilities in a website's backend — through SQL injection, misconfigured servers, or compromised administrator credentials. Once inside, they extract entire user databases. These records are then sold or published on dark web forums and Telegram channels, where other criminals can purchase or freely download the data for use in follow-on attacks.

Check If Your Data Was Exposed

HEROIC operates one of the world's largest breach databases, covering more than 400 billion leaked records. Use the free HEROIC breach scanner to instantly find out if your email address was exposed in the MyChoice breach or any other known data leak — no account required.