Breach Intelligence Report 12 Nov 2025

The SmartHem Breach Made Identity Theft Easier for 53,971 People

HEROIC
HEROIC Threat Intelligence Team
Email Address Plaintext Password
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Records Exposed 53,971
Source Type Database,Combolist
Origin Darkweb
Password Type Plaintext

HEROIC analysts identified a database leak from SmartHem, a now-defunct Swedish e-commerce platform that sold home furniture and appliances. The data surfaced on a hacking forum, tracing back to April 3, 2018, and exposed 53,971 records made up of email addresses and plaintext passwords.

Why This Is Dangerous

Because SmartHem stored passwords in plaintext, there was no hashing standing between the leaked data and the accounts it belonged to. Anyone with this dataset can read every password directly and pair it immediately with the matching email address, with no cracking step required.

What Was Exposed

  • Email addresses
  • Plaintext passwords

Why This Matters

Identity theft becomes a lot easier once an attacker has a working email and password pair. For the 53,971 people in this leak, that pair can be tried against email accounts, banking sites, and other services through credential stuffing, and if the password was reused anywhere else, the risk extends well beyond SmartHem to account takeover and financial fraud on accounts that have nothing to do with the original site.

How This Database Leak Happened

This incident is classified as a database and combolist leak, meaning attackers pulled the data directly from SmartHem's backend, likely through a vulnerability in the site itself, and compiled it into a combolist, a simple list of email and password pairs built for reuse. Because SmartHem never hashed its passwords, this leak went from raw database dump to fully usable credential list without attackers needing to do any additional work.


Check If You Are Affected

If you ever had an account on SmartHem or reused a password across multiple sites, HEROIC's free breach scanner can check your email address against a database of more than 400 billion leaked records, including this one. Run a scan now to see if your information was exposed.

Breach Breakdown

Domain N/A
Leaked Data Email Address,Plaintext Password
Password Types Plaintext
Date Leaked 12 Nov 2025
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Breach Rank #N/A by affected users
Impact Score
2
sensitivity + scale + recency
Est. Financial Impact $390.5K fraud, phishing & misuse risk
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Identity Theft Risk Score

Risk Score: 8.7/10 - Critical

Data Exposure Analysis

Passwords Critical
Financial High
Personal Medium
Social High
Security Critical

Breach Timeline Analysis

March 2024 Multiple credentials exposed in recent data breach
January 2024 Password found in dark web marketplace
December 2023 Personal information leaked in major security incident

Security Recommendations

High Priority
Password Security

Critical: Change compromised passwords immediately and enable 2FA on all accounts

Important
Financial Protection

Monitor credit reports and set up fraud alerts with major credit bureaus

Recommended
Identity Protection

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