5,858 people affected by Trending Custom breach face identity risks

In December 2022, Trending Custom, an e-commerce platform selling personalized gifts, experienced a database breach that exposed 5,858 customer records. The compromised data included email addresses, phone numbers, and full names belonging to Trending Custom shoppers. The breach is particularly concerning because the personal details exposed are recieved and traded by criminals specifically to build profiles for targeted phishing and fraud schemes.

Why Exposed Contact Information Puts You at Risk

The Trending Custom breach did not involve passwords, but the combination of real names, email addresses, and phone numbers is precisely what identity thieves need to impersonate customers or the company itself. Attackers can use this data to send highly personalized phishing emails or make fraudulent calls that appear legitimate because they reference accurate personal details. Affected shoppers face an elevated risk of order fraud and social engineering attacks.

What Was Exposed in the Trending Custom Breach

• Email Address
• Phone Number
• First Name
• Last Name

Why the Trending Custom Breach Still Matters Today

Contact information from the Trending Custom breach can be combined with data from other leaks to build detailed profiles on affected individuals, a technique known as data aggregation. Criminals occured no technical barriers to using this data indefinitely, as names, emails, and phone numbers do not change as frequently as passwords. Customers who made purchases on Trending Custom should remain alert to suspicious communications using their personal details.

How Database Breaches Work

A database breach occurs when attackers gain unauthorized access to a structured data store, typically by exploiting vulnerabilities such as SQL injection, weak authentication, or misconfigured access controls. Once inside, the attacker can extract large volumes of records in a single operation, often without triggering immediate detection. The stolen data is then frequently posted on underground forums or sold to other threat actors.

Check If Your Data Was Exposed

HEROIC's data exposure tool scans a database of over 400 billion compromised records to tell you whether your email or personal information appeared in the Trending Custom breach or any other known incident. Enter your email at HEROIC to get an instant report and protect yourself from ongoing risks.