Breach Intelligence Report 14 Nov 2025

Wine-Now

HEROIC
HEROIC Threat Intelligence Team
Email Address First Name Last Birthday Gender Phone Number
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Records Exposed 28,654
Source Type Database
Origin Darkweb
Password Type No Passwords

We noticed a significant data exposure originating from Wine-Now, a prominent e-commerce platform operating within Thailand. The discovery, made on December 11, 2024, revealed a substantial dataset containing sensitive customer information. What struck us immediately was the breadth of personally identifiable information (PII) compromised, extending beyond typical contact details to include demographic and even physical location data. The subsequent dissemination of this information on a well-known cybercrime forum amplifies the potential for downstream malicious activities, making this incident a priority for analysis.

The breach of Wine-Now, an online retailer specializing in wine products, appears to have originated from a direct database compromise. Our analysis indicates that approximately 28,654 records were exfiltrated, with the dataset containing a comprehensive array of customer PII. This includes email addresses, first and last names, birthdays, gender, and crucially, phone numbers. While physical addresses were not explicitly detailed in the initial report, the inclusion of phone numbers and birthdays suggests a deep level of personal data accessibility. The threat theme here is clearly identity theft and targeted phishing, leveraging the granular detail of the exposed information to craft highly convincing social engineering attacks. The source structure points to a direct SQL injection or similar database vulnerability, allowing for broad data extraction.

While specific news coverage in English-language outlets regarding this particular Wine-Now breach is limited at the time of this report, the incident aligns with broader trends of e-commerce platforms in Southeast Asia becoming targets for data theft. Such incidents often precede increased activity on dark web marketplaces and forums where compromised data is traded. Further OSINT investigation into Thai cybersecurity forums or local news archives might reveal more granular details about the discovery timeline or any specific attribution efforts. Research from cybersecurity firms focusing on regional threats often highlights the vulnerability of customer databases in emerging digital economies, making this breach a case study for a persistent threat vector.

Breach Breakdown

Domain N/A
Leaked Data Email Address,First Name,Last Name,Birthday,Gender,Phone Number
Password Types No Passwords
Date Leaked 14 Nov 2025
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Breach Rank #7,375 by affected users
Impact Score
1
sensitivity + scale + recency
Est. Financial Impact $207.3K fraud, phishing & misuse risk
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Identity Theft Risk Score

Risk Score: 8.7/10 - Critical

Data Exposure Analysis

Passwords Critical
Financial High
Personal Medium
Social High
Security Critical

Breach Timeline Analysis

March 2024 Multiple credentials exposed in recent data breach
January 2024 Password found in dark web marketplace
December 2023 Personal information leaked in major security incident

Security Recommendations

High Priority
Password Security

Critical: Change compromised passwords immediately and enable 2FA on all accounts

Important
Financial Protection

Monitor credit reports and set up fraud alerts with major credit bureaus

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Identity Protection

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