Fire Cloud Free 3 uploaded by .boxed.pw

We've been tracking a rise in breaches targeting e-commerce platforms in Southeast Asia, often involving customer databases with extensive PII. What really struck us about the recently surfaced Fire Cloud Free 3 database wasn't just the 77,591 accounts exposed, but the specific combination of data points: email addresses, phone numbers, full names, and birthdates. This combination creates a potent toolkit for identity theft and targeted phishing campaigns. The breach, attributed to a leak from Vietnamese fashion retailer Gumac, highlights the ongoing challenges in securing customer data within the rapidly expanding digital retail sector in the region.

Gumac's Customer Data Exposed: A Deep Dive

The Fire Cloud Free 3 database, uploaded by user .boxed.pw on December 24, 2023, contains 77,591 records associated with customers of Gumac, a Vietnamese fashion retailer. While the stated affected user count of 2.5 million from Gumac isn't reflected in the uploaded sample, the data's structure and content are consistent with a database export. The exposed information includes: email addresses, phone numbers, first names, last names, and birthdays. This level of detail allows for highly personalized social engineering attacks, potentially leading to account takeovers or further data compromise.

The breach came to our attention through monitoring of known dark web marketplaces and data leak forums. The file's relatively small size compared to the reported 2.5 million affected users suggests it may be a partial sample or a subset of the full compromised dataset. What caught our attention was the clear and well-structured nature of the leaked data, suggesting direct database access rather than a scraping or credential stuffing attack. The timing, immediately before the Christmas holiday, also raised concerns about potential follow-up attacks targeting vulnerable users during a period of increased online activity.

This incident matters to enterprises because it underscores the persistent risk associated with third-party data storage and processing, especially within rapidly growing e-commerce markets. Even a partial data leak can have significant consequences, particularly when it contains enough information to enable identity theft or targeted phishing. The Gumac breach aligns with broader trends we're seeing in the exfiltration and sale of customer databases from online retailers, often fueled by vulnerabilities in web application security or inadequate data protection measures.

Key point: Total records exposed: 77,591

Key point: Types of data included: Email Address, Phone Number, First Name, Last Name, Birthday

Key point: Sensitive content types: PII

Key point: Source structure: Database

Key point: Leak location(s): .boxed.pw

Key point: Date of first appearance: 24-Dec-2023

External Context & Supporting Evidence

While mainstream media coverage of the Gumac breach is currently limited, discussions on Vietnamese cybersecurity forums and social media platforms confirm the incident's impact on local consumers. OSINT indicates a moderate level of concern among Gumac customers regarding potential phishing attempts and unauthorized account access. One post on a local forum stated, "I received a suspicious SMS claiming to be from Gumac offering a special discount, but I didn't click the link. This breach makes me worried."

The incident also bears similarities to previous breaches targeting e-commerce platforms in Southeast Asia, often attributed to a combination of factors, including rapid growth, limited cybersecurity resources, and evolving regulatory landscapes. This incident serves as a reminder of the importance of robust data protection measures, including encryption, access controls, and regular security audits, to mitigate the risk of data breaches and protect customer information.

Email · Address · Phone · Number · First · Name · Last · Birthday