Breach Intelligence Report 27 Jun 2025

Pet Shop Customers Exposed: The Avifauna Breach Leaked 34,558 Records

HEROIC
HEROIC Threat Intelligence Team
Email Address Password Hash Salt
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Records Exposed 34,558
Source Type Database
Origin Darkweb
Password Type MD5(Salt)

HEROIC analysts uncovered the Avifauna breach while reviewing a batch of eCommerce credential dumps flagged in dark web marketplaces. The breach occured in October 2017 when attackers extracted the database of Avifauna, a Danish online pet supply retailer. A total of 34,558 customer records were exposed, including email addresses, password hashes, and the salts used during hashing. Even with salting, the use of MD5 as the hashing algorithm makes these passwords accessable to determined attackers using modern cracking hardware.


Why Salted MD5 Passwords Still Put Avifauna Shoppers at Risk

Many people assume that salted passwords are safe from cracking. Salting does make mass cracking harder, but MD5 is a broken algorithm that modern computers can test billions of times per second. Attackers who have both the hash and the salt can still crack individual passwords, partcularly common ones. Once a password is cracked, it can be tried on your email, banking accounts, and other shopping sites. This is how one old breach becomes a chain of account compromises.


What Was Exposed in the Avifauna Breach

  • Email Address
  • Password Hash
  • Password Salt

Why This eCommerce Breach Remains a Real Threat Today

Shoppers who registered on Avifauna in or before 2017 may have used the same email and password combination on other shopping sites, their email provider, or banking apps. Credential stuffing tools can test cracked passwords across thousands of sites in minutes. The risk of account takeover, unauthorized purchases, and identity theft grows every time an attacker acquires a new list of cracked credentials. Beleive it or not, data from 2017 is still actively traded and used in attacks today.


How Database Breaches Work

A database breach occurs when an attacker finds a vulnerability in a website or server and exports its stored user data. In eCommerce environments, this often means customer account databases containing login credentials and contact information. Once the data is extracted, it is typically uploaded to private hacker forums, tested for working credentials against popular services, and eventually sold or released publicly. The original site may never detect the breach until researchers surface the data.


Check If Your Data Was Exposed

HEROIC's free breach scanner searches more than 400 billion records to tell you whether your email appeared in the Avifauna breach or any other known data leak. Run a free scan today at HEROIC to see what attackers may already know about your accounts and take action before a password from 2017 unlocks something important today.

Breach Breakdown

Domain N/A
Leaked Data Email Address, Password Hash, Salt
Password Types MD5(Salt)
Date Leaked 27 Jun 2025
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Breach Rank #8,656 by affected users
Impact Score
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Est. Financial Impact $250.1K fraud, phishing & misuse risk
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Identity Theft Risk Score

Risk Score: 8.7/10 - Critical

Data Exposure Analysis

Passwords Critical
Financial High
Personal Medium
Social High
Security Critical

Breach Timeline Analysis

March 2024 Multiple credentials exposed in recent data breach
January 2024 Password found in dark web marketplace
December 2023 Personal information leaked in major security incident

Security Recommendations

High Priority
Password Security

Critical: Change compromised passwords immediately and enable 2FA on all accounts

Important
Financial Protection

Monitor credit reports and set up fraud alerts with major credit bureaus

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Identity Protection

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