Breach Intelligence Report 22 Jan 2025

The ZonBase 2024 Breach: 11,390 Seller Emails Exposed Again

HEROIC
HEROIC Threat Intelligence Team
Email Address First Name Last
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Records Exposed 11,390
Source Type Database
Origin Darkweb
Password Type No Passwords

HEROIC analysts identified a data breach involving ZonBase, an Amazon seller analytics tool based in the United States, on August 1, 2024. The incident exposed 11,390 records containing email addresses, first names, and last names. No passwords were included. This is not ZonBase's first breach: the platform suffered a prior compromise in 2021. See the earlier incident here: ZonBase (2021 Breach).

Why This Is Dangerous

ZonBase users are Amazon sellers, meaning their email addresses are connected to seller accounts, advertising dashboards, and in many cases, payment processors and banking details held by Amazon. Attackers who obtain these email addresses can launch targeted phishing campaigns crafted specifically around Amazon Seller Central notifications, fake policy violation alerts, or fraudulent payout requests. The fact that the same platform has been breached twice suggests persistent security gaps, and repeat victims are high-value targets because attackers know the accounts are real and active.

What Was Exposed

  • Email Address
  • First Name
  • Last Name

Why This Matters

Email addresses tied to active seller accounts are among the most monetizable data points for cybercriminals targeting the e-commerce space. A successful phishing attack against a ZonBase seller could result in loss of Amazon seller account access, fraudulent changes to bank deposit details, and theft of advertising budgets. Beyond account takeover, exposed names and emails feed into identity theft pipelines and are regularly combined with other breached datasets to build full profiles. The recurrence of this breach at ZonBase signals that past remediation was incomplete, leaving users exposed a second time.

How Database Breaches Work

A database breach involves unauthorized access to a company's stored data, typically through exploitable vulnerabilities in web applications, misconfigured cloud storage, or inadequate access controls on database servers. In recurring breach scenarios, the root cause is often an underlying architectural weakness that was patched superficially rather than resolved at the system level. For SaaS tools like ZonBase that ingest user account data at registration, the user table is always a high-priority target. Once extracted, the data is indexed by breach aggregators and sold on dark web marketplaces.

Check If You Are Affected

If you used ZonBase in 2024 or earlier, your email and name may be in known breach databases. HEROIC's free scanner checks your data against more than 400 billion exposed records. Run a free scan now to find out whether your information was exposed.

Related Parts of This Breach

Breach Breakdown

Domain N/A
Leaked Data Email Address, First Name, Last Name
Password Types No Passwords
Date Leaked 22 Jan 2025
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Est. Financial Impact $82.4K fraud, phishing & misuse risk
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Identity Theft Risk Score

Risk Score: 8.7/10 - Critical

Data Exposure Analysis

Passwords Critical
Financial High
Personal Medium
Social High
Security Critical

Breach Timeline Analysis

March 2024 Multiple credentials exposed in recent data breach
January 2024 Password found in dark web marketplace
December 2023 Personal information leaked in major security incident

Security Recommendations

High Priority
Password Security

Critical: Change compromised passwords immediately and enable 2FA on all accounts

Important
Financial Protection

Monitor credit reports and set up fraud alerts with major credit bureaus

Recommended
Identity Protection

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